JoJo Siwa has gone from being a viral dance sensation to one of the most influential and financially successful young stars. As of 2025, JoJo Siwa net worth is estimated at $20 million, and her journey to this impressive figure is filled with diverse income streams, entrepreneurial ventures, and dedicated fans.
In this article, we will explore how JoJo Siwa amassed her wealth, the key factors driving her earnings, and her future prospects. From music sales and merchandise to her influential social media presence and real estate ventures, here’s a detailed look at how JoJo built her empire.
What Is JoJo Siwa Net Worth in 2025?
As of 2025, JoJo Siwa net worth is approximately $20 million. This impressive figure comes from multiple sources, including her music career, lucrative merchandise sales, and brand endorsements. Over the years, JoJo has transformed her early fame from Dance Moms into a multifaceted empire, capturing the attention of a global audience.
Breakdown of JoJo Siwa’s Income Sources
- Music and Tours: JoJo’s musical success has been a significant contributor to her wealth. Her singles like “Boomerang” and “Karma” have resonated with her audience, and the 2019 D.R.E.A.M. tour, which grossed $26.9 million, helped catapult her into the financial spotlight.
- Merchandise Sales: JoJo’s signature hair bows are a household name, with over 40 million sold. In addition, she has extended her product line to other categories like clothing, accessories, and toys, further boosting her income.
- Social Media and Brand Partnerships: JoJo has over 11 million Instagram followers and 45 million TikTok followers, making her a powerful influencer. Her brand partnerships with companies like Walmart and Target have proven highly profitable.
- Television Appearances and Endorsements: JoJo has appeared on shows like Dance Moms and Celebrity Big Brother. Her sponsorships, alongside her television gigs, contribute a substantial portion to her wealth.
Income Streams Contributing to JoJo Siwa’s Wealth
Music and Tours
JoJo Siwa’s music career has been one of her most consistent revenue sources. With catchy tunes like “Boomerang” and “Karma,” she has built a loyal fanbase. The 2019 D.R.E.A.M. tour earned her $26.9 million, cementing her position as a major player in the entertainment industry.
Merchandise Sales
JoJo’s iconic hair bows have sold over 40 million units, making them one of her most profitable ventures. She has also partnered with retail giants like Walmart and Target to distribute her merchandise, which includes not just bows but also clothing, toys, and accessories. These sales have contributed millions to Jojo Siwa net worth.
JoJo’s merchandise is not just a part of her brand; it’s an integral piece of her identity. Her fans, especially young girls, continue to purchase these products, ensuring the longevity of her brand’s success.
Social Media and Brand Partnerships
Social media is one of JoJo’s strongest assets. She boasts over 11 million followers on Instagram and 45 million on TikTok. This massive following allows her to charge premium rates for sponsored posts and collaborate with top brands.
Her social media presence has also opened the door to numerous brand partnerships. Her collaborations with major retailers like Target and Walmart allow her to reach new markets and continue growing her income.
Television Appearances and Endorsements
JoJo’s television career began on the reality show Dance Moms, and since then, she’s appeared on several other high-profile shows, including Celebrity Big Brother. These television appearances not only broaden her fanbase but also result in endorsement deals.
JoJo’s endorsements come from a variety of industries, including fashion, beauty, and toys. Her TV appearances and brand endorsements combined are a significant part of her income.
Real Estate Ventures
JoJo Siwa has also invested in real estate, purchasing and selling properties in California. In 2023, JoJo bought a $3.43 million mansion in Tarzana, California. By 2025, she sold it for a profit, fetching $4.1 million. Her real estate ventures showcase her keen business acumen and willingness to diversify her investment portfolio.
JoJo’s Real Estate Investments
JoJo’s real estate portfolio includes high-end properties in California, and her ability to make profitable deals highlights her growing influence outside the entertainment industry. Her $4.1 million mansion sale in 2025 was just one of her successful real estate transactions.
Personal Life and Public Image
JoJo’s career is not just defined by her earnings; she is also an advocate for LGBTQ+ rights. In 2021, she came out as pansexual and later identified as bisexual, using her platform to support visibility and inclusivity. Her journey has made her an important figure not just in entertainment but also in the LGBTQ+ community.
JoJo’s relationship with Chris Hughes, her fellow Celebrity Big Brother contestant, has also garnered attention. In addition to her career, JoJo has made personal investments in cosmetic procedures, including $50,000 on cosmetic dentistry, which has led to even more media coverage.
FAQs About JoJo Siwa Net Worth
1. What is JoJo Siwa net worth in 2025?
- JoJo Siwa net worth is estimated at $20 million.
2. How did JoJo Siwa make her money?
- JoJo makes money through music, merchandise sales, social media collaborations, and television appearances.
3. Has JoJo Siwa net worth increased over the years?
- Yes, JoJo Siwa net worth has grown consistently as her brand expanded across different sectors.
4. What is JoJo Siwa’s most profitable venture?
- Merchandise sales, particularly her iconic hair bows, are among her most profitable ventures.
5. Does JoJo Siwa have any real estate investments?
- Yes, JoJo has made real estate investments, including the purchase and sale of high-end properties in California.
6. Is JoJo Siwa involved in any brand partnerships?
- Yes, JoJo collaborates with Walmart, Target, and other major brands.
7. What is JoJo Siwa’s social media influence?
- JoJo has 11 million Instagram followers and 45 million TikTok followers.
8. Has JoJo Siwa appeared on television?
- Yes, JoJo appeared on Dance Moms and Celebrity Big Brother, boosting her visibility.
9. What is JoJo Siwa’s stance on LGBTQ+ issues?
- JoJo is an outspoken advocate for LGBTQ+ rights and has used her platform for visibility and inclusivity.
10. Does JoJo Siwa have any future projects?
- JoJo is expected to continue expanding her music career, merchandise line, and television appearances.
Conclusion
JoJo Siwa’s $20 million net worth is a testament to her entrepreneurial spirit, diverse income streams, and strong connection with her fans. From music sales to social media influence, JoJo has proven that she is much more than a TV star — she’s a savvy businesswoman.
Stay tuned for more updates on JoJo’s career and upcoming ventures. Explore more about JoJo’s journey and how she continues to make an impact in the entertainment industry.
